chicken of the sea (English)

Where does "chicken of the sea" come from?

The term 'chicken of the sea' originated in the mid-20th century as a clever marketing jingle for StarKist canned tuna, designed to make the fish sound as mild and versatile as poultry. Over time, the phrase transcended its role as a specific brand slogan to become a common colloquialism for tuna in general.

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Updated July 2026

Etymology data from Wiktionary, CC BY-SA 4.0 · About Miraris